Launch your own streaming service, under your own brand.
Loopse is a white-label OTT platform. You get a streaming website on your own domain and your own apps on phones and TVs, all with your name on them. Your viewers never see Loopse.

Your domain and brand
Your logo, colours and name on every screen, email and receipt, on a domain like watch.yourbrand.com with HTTPS set up for you.
Your own apps
iPhone and iPad, Android, Apple TV, Android TV and Google TV, Fire TV, Roku, Samsung and LG, published under your own store accounts.
Your money
Subscriptions, rentals, sales, tickets and ads, paid into your own Stripe or Braintree account. Loopse takes no cut.
One library, many formats
Video on demand, live events, 24/7 channels, music, e-books, audiobooks, courses and photos. Switch on the sections you need.
Protected streams
Video is streamed with AES encryption, with device limits and country rules you control.
Analytics per title
Plays, viewers, hours watched, completion, revenue, churn and playback quality, for any date range.
What a white-label OTT platform gives you
OTT ("over the top") simply means streaming over the internet instead of through cable or satellite. A white-label OTT platform is the technology behind a streaming service, sold to you so that you can put your own name on it.
With Loopse, the whole service is yours to brand. You don't need to hire developers, build apps or run video servers. You get:
- A streaming website on your own domain, with search, categories, watchlists, continue watching and a player with captions.
- A studio where your team uploads content, sets prices, sends newsletters and push notifications, and reads analytics.
- Branded apps for phones, tablets and TVs, built by Loopse and published under your own Apple, Google, Amazon and Roku accounts.
- Payments through your own Stripe or Braintree account, plus Apple and Google in-app purchases in your phone apps.
How to start a streaming platform with Loopse
Launching your own streaming service takes four steps. We do the technical parts with you.
- Talk to us. Tell us what you want to stream and who your audience is. We show you the studio and the apps and put together a quote.
- We set up your company. We create your studio, connect your domain and switch on the sections you need.
- Upload and brand. Add your videos, music or books, your logo and colours, and choose how viewers pay.
- Launch your apps and channels. Open your website, publish your apps in the stores under your own name, and send your 24/7 channels to TV platforms if you want to.
How you earn
Mix the models that fit your audience. All of them can run side by side.
- Subscriptions, monthly or yearly, with free trials, promo codes and free previews. A plan can unlock everything, one section, one category or chosen titles.
- Rentals and sales of single titles, seasons, albums and books.
- Pay-per-view tickets for live events, with an optional replay window.
- In-app purchases through Apple and Google on iPhone, iPad, Android, Apple TV and Android TV.
- Ads from your own ad tags: video ads before, during and after, banners and audio ads. You decide whether subscribers see fewer ads or none. Ads stitched into the stream on our servers can be switched on for your company.
- FAST channels on free TV platforms, where the platform sells the ads and shares the revenue with you.
You can sell in more than one currency, and receipts list each tax. Loopse takes no cut of your subscriptions, sales or tickets.
Who uses a white-label streaming service
Any organisation with content and an audience: film and TV studios, sports leagues, broadcasters, music labels, publishers, educators, churches and fitness creators. The same platform covers a single series, a full movie library or a weekly live show.
Grow your audience
Every title gets a search-friendly page with video SEO built in, so it can show up in Google. Coming soon pages with countdowns, Top 10 rows and "leaving soon" rows bring viewers back. Newsletters go out from your own mail service, and push notifications reach your app users. AI captions, translated into the languages you pick, make your library easier to find and watch.
Questions
How much does it cost to start a streaming service?
It depends on which sections you switch on and how much you store and stream. Every company gets its own quote, so talk to us. Loopse takes no cut of your sales. Your own costs also include the app store fees (Apple charges a yearly developer fee, Google a one-time fee) and your payment provider's card fees.
Do I need developers to launch my own streaming service?
No. You manage everything in the studio: content, branding, prices and analytics. Loopse builds your apps and gives you store-ready files with a listing kit and step-by-step guides.
Will my viewers see the Loopse name?
No. The website, apps, emails and receipts carry your brand. The apps are published under your own developer accounts, so your company name shows in the stores.
Who owns the subscribers and the revenue?
You do. Viewers pay into your own Stripe or Braintree account, or through your own Apple and Google accounts in the apps. You can export your viewer list.
Can I sign up and start right away?
Not by yourself. Every company is set up by our team, so we can match the setup and the price to your service. Book a demo to begin.
Which devices are supported?
The web, iPhone and iPad, Android phones and tablets, Apple TV, Android TV and Google TV, Fire TV, Roku, and Samsung and LG smart TVs. See TV apps for how sign-in and buying work on each.
Start your streaming service.
Tell us what you want to stream. We'll show you the studio and the apps, and give you a price built around your company.
Book a demo